Reversing the decline of SME home builders

THIS MONTH’S WISE OWL | Stewart Baseley – Home Builders Federation

Stewart Baseley began his house building career in 1982 and by 1990 was CEO of Charles Church. Since then he has held several executive and Chairman roles in the industry and joined the board of HBF in 2002, serving as its Executive Chairman since 2006. After overseeing a strategic review of the organisation’s entire operation, Stewart has positioned HBF as a highly respected and influential representative body, enabling it to secure a range of Government stimulus measures for the industry, most notably Help to Buy, and ensures relevant housing policy decisions reflect house builders’ concerns.


Small and medium-sized builders make up the majority of HBF’s membership and watching many of them continue to face headwinds over the past few years, whilst many larger homebuilders have been able to grow substantially, has focused everyone’s attention on reversing the decades long decline in SME home builder numbers.

While the home building industry has delivered an unprecedented 90% increase in housing supply over the past six years, this has mainly been due to the contributions of the largest housebuilders. However, this has not always been the case. In 1988, small developers were responsible for four in every ten new build homes, compared to just 12% today. Thirty years ago there were about 12,500 small builders generating under 100 homes a year each. Today there are only around 2500.

The decline of SMEs began in the early 1990s but unsurprisingly, the Global Financial Crisis exacerbated their diminution. In addition, a number of other pressures relating to planning, development finance and red tape has meant that the number of small developers is yet to recover.

However, if we are to reach the government’s target of delivering 300,000 new homes per annum by the mid-2020s, we need to arrest this decline and ensure all developers can perform at their full potential. Much attention is focused on the contributions of housing associations, build to rent developers and local authorities and all have roles to play, but in 2017, HBF undertook some research which found that if the SMEs that have disappeared since 2007 were replaced, an additional 25,000 homes could be built each year. To increase the role SMEs are playing in housing delivery, we need to help them address the challenges facing their businesses. While some of these issues may be felt across the wider industry, the impacts are felt in a more acute way by smaller developers.

One of the biggest challenges relates to the planning process. In particular, a lack of resources in local authorities is causing considerable delays, especially when it comes to discharging planning conditions. While this may be an inconvenience for a larger housebuilder, they will at least have multiple other sites that they can progress in the interim. SMEs are less able to mitigate these setbacks as they may have their capital tied up in just one or two projects at a time. As a result, lengthy delays can bring their business to a halt. Therefore, it’s vital that Government and local authorities prioritise their planning departments and ensure that they are adequately staffed and resourced. With the drive to rapidly increase supply, this need is only going to become more urgent.

In addition to the concerns regarding planning, house builders – especially SMEs – can often find themselves hit by delays or unpredictable additional costs because of the actions taken by highway and utility companies. A lack of joined up working between authorities and planning departments, limited resources and late engagement are just some of the challenges SMEs face which all contribute to slowing down the supply of new homes. At HBF, we would welcome a cross-Whitehall approach to these issues to find solutions which enable developers to deliver new homes faster.

The strict availability of finance for SMEs has improved in recent years but in some cases, the terms remain challenging. However, we have welcomed the engagement of UTB and other lenders with HBF to help find solutions. We have also worked closely with Government through various departments and via Homes England to help shape some of the development finance interventions they have introduced. While imperfect, these are having some effect for some of our members. We have most recently worked with officials on the creation of a government guarantee. We’re pleased that the previous Chancellor Philip Hammond took up these proposals, albeit in not exactly the form we had proposed. Still, we welcome the progress and the focus on SMEs and look forward to working with the new Government on developing the proposals and identifying new opportunities.

The issues raised above are just the tip of the iceberg when it comes to the barriers facing small housebuilders. Concerns also persist concerning red tape, increasing political interference in planning decisions at a local level, skills shortages, rising build costs and the governments very ambitious environment agenda – to name a few. While there will be always be challenges, the scales are tipped too heavily against SMEs at present. If we are to deliver the homes this country desperately needs, we need to sustain the plurality and vibrancy of the sector by doing all we can to reverse the decline of small home builders.